Insights & resources
The Founders Kit Blog
Practical advice on sales, CRM, and AI for solopreneurs and small teams.
A CRM Built for Consultants, Not Sales Teams
You're not running a sales team - you're one person managing your own client pipeline. Here's why that changes what you need from a CRM for consultants.
Dr. Andreas Fruth
The CRM for Marketing Agency Teams Generic Tools Can't Replace
Retainer renewals and client handoffs need a CRM for marketing agency teams, not a generic sales tool. Here's what changes when you switch.
Oana Clopotel
The CRM for Agencies That Skips the Sales Ops Team
You don't have a sales ops team to configure your CRM. Here's what a CRM for agencies should actually do the moment you open it.
Dr. Andreas Fruth
What Real Estate CRM Software Should Actually Do
Shopping for real estate CRM software? Here's what actually matters for your day-to-day, and what you can skip.
Oana Clopotel
The CRM for Realtors Who'd Rather Be Showing Houses
You didn't get into real estate to type notes into a CRM. Here's the CRM for realtors who log deals from their car, not a desk.
Dr. Andreas Fruth
Why I Stopped Using Notion as a CRM
I loved Notion. I used it for everything. So when I needed a CRM, building one in Notion felt obvious. Here's why I eventually walked away.
Dr. Andreas Fruth
The 10-Minute CRM Setup That Actually Works
Most founders set up Founders Kit in under 10 minutes. No tutorials, no config wizards. Here's what that looks like.
Oana Clopotel
Stop Selling. Start Helping. (A Founder's Sales Secret)
The best founders don't 'sell' — they help. Here's the framework that turns genuine conversations into real deals without feeling sleazy.
Dr. Andreas Fruth
Why I Care More About How Software Feels Than What It Does
Features don't matter if the software feels heavy. Here's why I push back on things that technically work but don't feel right.
Oana Clopotel
How I Actually Use Our Own CRM Every Day
No feature tour. No marketing spin. Just how I actually use Founders Kit to run my day. The honest version.
Oana Clopotel
What I Learned from Watching People Use Our CRM for the First Time
Honest observations from watching real users onboard onto Founders Kit. What surprised me, what they struggled with, and what I changed because of them.
Dr. Andreas Fruth
The Honest Cost of Not Having a CRM
It's not about the money. It's the forgotten follow-ups, the lost context, and the deals that died while you weren't looking.
Dr. Andreas Fruth
Your CRM Should Fit Your Business, Not the Other Way Around
Custom fields, flexible pipelines, and conversational input let you shape your CRM around how you actually sell — not how someone else thinks you should.
Oana Clopotel
Managing Your Pipeline From Your Phone
Your best deal updates happen between meetings, not at your desk. Here's how to keep your pipeline current from your phone.
Dr. Andreas Fruth
What We Learned Building a CRM for Teams of One
Most CRM software assumes you have a sales team. We built one for the founder who is the sales team. Here's what that taught us about product design.
Oana Clopotel
What to Look for in Your First CRM
Picking your first CRM? Here's what actually matters — and what you can safely ignore.
Oana Clopotel
Does a CRM Actually Pay for Itself?
You're not just paying for a CRM — you're paying for every deal you lose without one. Here's the real ROI math most founders skip.
Dr. Andreas Fruth
How We Test a CRM Before Our Users Do
A behind-the-scenes look at how we approach quality at Founders Kit — and why clicking every button isn't enough.
Oana Clopotel
I Replaced 4 Sales Tools With One CRM
I was paying for four separate tools just to manage sales. Here's what happened when I replaced all of them with one conversational CRM.
Dr. Andreas Fruth
Why Founders Need an AI-Powered CRM (Not Another Spreadsheet)
Most CRMs are built for sales teams of 50. If you're a founder doing your own sales, here's why a conversational AI CRM changes everything.
Dr. Andreas Fruth
Why Most CRMs Fail Small Teams (And What to Do About It)
Enterprise CRMs stripped down for small teams still feel wrong. Here's what actually breaks, and what to look for instead.
Oana Clopotel
The Solo Founder's Guide to Not Losing Deals
Most solo founders don't lose deals to competitors. They lose them to forgotten follow-ups and buried context. Here's how to stop the bleeding.
Dr. Andreas Fruth
What Nobody Tells You About CRM Adoption
Most CRMs aren't abandoned because of missing features. They're abandoned because of friction. Here's what testing with real founders taught us.
Oana Clopotel
How to Follow Up Without Being Annoying
Practical timing rules, email examples, and CRM tricks that turn awkward follow-ups into deals — without making you cringe.
Dr. Andreas Fruth
From Spreadsheets to Conversational CRM: A Founder's Migration Guide
Still managing contacts in Google Sheets? Here's how to move to a CRM that works like a conversation — without losing a single deal.
Dr. Andreas Fruth
5 Signs You've Outgrown Your Spreadsheet CRM
Your spreadsheet worked great at first. Here are 5 warning signs it's now costing you deals — and what to do about it.
Oana Clopotel
Why Your First CRM Should Have AI Built In
Bolting AI onto a traditional CRM doesn't fix the real problem. Here's why your first CRM should be AI-native from day one.
Dr. Andreas Fruth