Practical advice on sales, CRM, and AI for solopreneurs and small teams.
I loved Notion. I used it for everything. So when I needed a CRM, building one in Notion felt obvious. Here's why I eventually walked away.
Most founders set up Founders Kit in under 10 minutes. No tutorials, no config wizards. Here's what that looks like.
The best founders don't 'sell' — they help. Here's the framework that turns genuine conversations into real deals without feeling sleazy.
Most CRM software assumes you have a sales team. We built one for the founder who is the sales team. Here's what that taught us about product design.
A behind-the-scenes look at how we approach quality at Founders Kit — and why clicking every button isn't enough.
I was paying for four separate tools just to manage sales. Here's what happened when I replaced all of them with one conversational CRM.
Most CRMs are built for sales teams of 50. If you're a founder doing your own sales, here's why a conversational AI CRM changes everything.
Enterprise CRMs stripped down for small teams still feel wrong. Here's what actually breaks, and what to look for instead.
Most solo founders don't lose deals to competitors. They lose them to forgotten follow-ups and buried context. Here's how to stop the bleeding.
Most CRMs aren't abandoned because of missing features. They're abandoned because of friction. Here's what testing with real founders taught us.
Practical timing rules, email examples, and CRM tricks that turn awkward follow-ups into deals — without making you cringe.
Still managing contacts in Google Sheets? Here's how to move to a CRM that works like a conversation — without losing a single deal.
Your spreadsheet worked great at first. Here are 5 warning signs it's now costing you deals — and what to do about it.
Bolting AI onto a traditional CRM doesn't fix the real problem. Here's why your first CRM should be AI-native from day one.
Dr. Andreas Fruth
Oana Clopotel